Case Study 02 · Moonshot
Event Intelligence: Moonshot 2024
Moonshot 2024 · Lagos, Nigeria
The Brief
After the success of the AR Station at Moonshot 2023, the Moonshot team returned for the 2024 edition with a more ambitious brief. They had seen what AR could do for engagement. Now they wanted to scale it across the entire exhibition floor, integrate sponsor activations directly into the AR experience, and capture deeper intelligence on how attendees moved through the festival.
The challenge was to take the 2023 proof-of-concept and turn it into a platform that could serve multiple sponsors simultaneously, handle higher traffic, and produce attribution-grade data for every activation on the floor.
What We Built
Floats deployed a multi-zone AR experience spanning the entire Moonshot 2024 exhibition floor. A network of interconnected AR stations, each with sponsor-integrated content, all feeding into a unified intelligence layer.
- →Multiple AR stations distributed across the exhibition floor, each with unique sponsor-branded AR content. Sponsors could run their own immersive activations within the larger Floats ecosystem.
- →Unified attendee journey tracking across zones. RealmSpace captured how attendees moved between AR stations, which sponsor activations they engaged with, and the sequence of their interactions across the floor.
- →Enhanced multi-user capability supporting higher concurrent traffic, with load-balanced AR rendering that maintained performance during peak periods
- →Real-time analytics dashboard visible to Moonshot organisers and sponsors during the event, showing live engagement data, dwell times, and floor traffic patterns
- →Post-event attribution report with per-sponsor engagement metrics, attendee journey maps, and comparative performance data against the 2023 edition
The Results
Metric
Total AR interactions
Result
12,650 interactions
What It Means
Nearly 3x the 2023 volume. Scaling from a single station to multiple zones drove exponential engagement growth.
Metric
Sponsor activations served
Result
6 sponsor-integrated AR experiences
What It Means
Multiple sponsors ran concurrent activations through the Floats platform, each with their own branded content and engagement data.
Metric
Average attendee journey
Result
4.2 AR zones per person
What It Means
Attendees visited multiple stations across the floor. The interconnected experience created a structured journey that maximised exposure for every sponsor.
Metric
Sponsor engagement variance
Result
2.1x difference between top and bottom
What It Means
Revealed which sponsor activations drove the deepest engagement. Actionable intelligence for pricing and placement in future editions.
Metric
Year-over-year dwell time increase
Result
+34% vs 2023
What It Means
Attendees spent longer on the floor overall. More zones, better content, and improved flow created a stickier experience.
What Moonshot Got That They'd Never Had Before
Moonshot 2024 was a step-change from 2023. Instead of one AR installation, Moonshot had an entire exhibition floor running on Floats with per-sponsor engagement data, attendee journey mapping across zones, and year-over-year benchmarks. For the first time, Moonshot could tell each sponsor exactly how many people engaged with their activation, for how long, and how that compared to the floor average. That level of intelligence transformed how Moonshot sells exhibition space: from square footage to measurable impact.
What We Learned
- →Multi-zone AR creates a structured floor journey. Attendees naturally move between stations when the experience rewards exploration, increasing total dwell time across the event.
- →Sponsors respond to data. When sponsors received per-activation engagement reports, renewal interest increased significantly compared to previous editions without data.
- →Year-over-year benchmarking is the killer feature. Moonshot could show returning sponsors measurable improvement, making the case for increased investment in immersive activations.
Client Quote
“Going from one AR station to an entire connected floor changed everything. We could finally tell our sponsors exactly what they got for their investment: not impressions, not footfall estimates, but real engagement data. That is a conversation we have never been able to have before.”
Head of Partnerships, Moonshot
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