Case Study 03 · Africa Gaming Expo
Event Intelligence: Africa Gaming Expo
AGE 2026 · Lagos, Nigeria
The Brief
Africa Gaming Expo (AGE) is the continent's largest gaming and interactive entertainment event. A two-day showcase bringing together developers, publishers, investors, and gaming communities from across the continent. For the 2026 edition, the AGE team wanted to do something that went beyond a standard exhibitor floor. They wanted an experience that reflected the scale and ambition of the continent's gaming ecosystem, something that would make the floor itself a destination rather than just a backdrop.
The specific challenge: how do you make thousands of attendees feel connected to the broader story of gaming on the continent, while capturing meaningful data about who was engaging and how?
What We Built
Floats designed and deployed the Africa Gaming Map + Prediction Station. A large-scale, real-time interactive installation at the heart of the AGE 2026 exhibition floor.
- →A live, interactive map of the gaming and gambling ecosystem, visualising studios, publishers, investment activity, and emerging markets across the continent in real time
- →A Prediction Station where attendees could place live predictions on gaming industry outcomes like fastest-growing market, next breakout genre, and most likely gaming IPO on the continent. Results updated live on the installation.
- →The RealmSpace intelligence layer running underneath, capturing zone dwell time, interaction depth, footfall patterns, and engagement sequences across the installation and surrounding exhibition floor
- →A post-event intelligence report delivered to the AGE team showing what actually happened on the floor: which zones attracted the most attention, how long people stayed, and what content drove the deepest engagement
The Results
Metric
Average dwell time at the installation
Result
8.4 minutes
What It Means
Significantly above the floor average. Attendees did not just walk past; they stopped and engaged deeply with the interactive map and prediction layers.
Metric
Total interactions logged
Result
6,820 interactions
What It Means
Every prediction, map tap, and zone engagement captured in real time across the two-day event.
Metric
Peak engagement period
Result
Day 1, 14:00 to 16:00
What It Means
Data-backed insight into when the floor was most active, useful for future scheduling and sponsor placement decisions.
Metric
Post-event report delivery
Result
Within 48 hours of event close
What It Means
AGE received actionable floor intelligence faster than any previous edition, enabling immediate sponsor follow-ups.
Metric
Sponsor zone performance
Result
12 zones ranked by engagement
What It Means
For the first time, AGE could tell sponsors which activations drove the most attendee attention and which needed redesign.
What Africa Gaming Expo Got That They'd Never Had Before
Before this deployment, AGE like most events of its kind left the exhibition floor without knowing what actually happened inside it. Headcounts, post-event surveys, social media impressions. None of it told them what people engaged with, where energy was concentrated, or which sponsors delivered real value for their investment. The intelligence report from this deployment gave AGE's team something they could actually act on. Not just for the next edition, but for how they design the floor, price their sponsor packages, and make the case to returning partners that showing up at AGE is worth it.
What We Learned
- →Attendees engaged significantly more with map and prediction layers than with AR-photo novelty. Interactive intelligence beats passive spectacle.
- →The installation became a natural networking anchor. People gathered around it, which organically increased dwell time in the surrounding sponsor zones.
- →Real-time data walls create social energy. Seeing live results drives participation from people who would otherwise have walked past.
Client Quote
“For the first time, we left an event knowing exactly what happened on our floor. Not guessing, not estimating, but knowing. That changes how we design AGE, how we talk to sponsors, and how we prove the value of exhibiting.”
Brand Manager, Africa Gaming Expo
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