Case Study 01 · Moonshot
Event Intelligence: Moonshot 2023
Moonshot 2023 · Lagos, Nigeria
The Brief
Moonshot is Nigeria's premier tech and innovation festival, drawing thousands of founders, investors, developers, and creative professionals across a multi-day program of talks, workshops, and exhibitions. For the 2023 edition, the Moonshot team wanted to push beyond the standard exhibitor format and create a genuinely immersive experience that would define the festival's identity as Africa's most forward-thinking tech event.
The brief was to build a large-scale augmented reality activation that would anchor the exhibition floor. It had to draw attendees in, generate shareable moments, and capture data on how people engaged with AR in a live event environment.
What We Built
Floats designed and deployed a custom Augmented Reality Station. A large-scale interactive AR installation at the centre of the Moonshot 2023 exhibition floor.
- →A multi-user AR experience that overlaid digital objects onto the physical exhibition floor, allowing multiple attendees to interact with the same virtual environment simultaneously
- →Brand-integrated AR filters and 3D assets that let attendees create shareable content featuring Moonshot sponsor branding, driving organic social reach during the event
- →Real-time leaderboard and achievement system that encouraged repeat visits and friendly competition among attendees
- →The RealmSpace intelligence layer capturing interaction sequences, session duration, AR engagement depth, and footfall patterns around the installation
The Results
Metric
Total AR interactions logged
Result
4,280 interactions
What It Means
Over two days, attendees averaged more than one interaction per minute during peak hours. This demonstrated sustained engagement with the AR layer.
Metric
Average dwell time at AR Station
Result
7.2 minutes
What It Means
Attendees stayed at the installation more than 3x longer than the floor average. AR created a genuine anchor on the exhibition floor.
Metric
Shareable content generated
Result
1,450+ social shares
What It Means
Brand-integrated AR content drove organic social reach, extending Moonshot's visibility beyond the physical event.
Metric
Repeat engagement rate
Result
38% of users returned
What It Means
Leaderboard mechanics and evolving AR content drove repeat visits. Attendees came back to improve their scores and try new interactions.
Metric
Peak concurrent users
Result
24 simultaneous users
What It Means
The multi-user AR system handled high traffic without degradation, proving the scalability of the Floats platform.
What Moonshot Got That They'd Never Had Before
Before the 2023 edition, Moonshot had no way to measure what attendees actually did on the exhibition floor beyond headcounts and anecdotal feedback. The AR Station and its underlying intelligence layer gave the Moonshot team a complete picture of engagement: which AR experiences resonated most, how long people stayed, and what drove repeat visits. For the first time, Moonshot had data they could use to brief sponsors, price exhibition space, and prove the ROI of immersive activations to future partners.
What We Learned
- →Augmented reality at scale is viable at live events. The multi-user AR setup handled peak loads without friction, proving the infrastructure is ready for mass-market deployment.
- →AR content with brand integration drives organic social reach. Attendees are naturally motivated to share immersive experiences, creating earned media value beyond the event.
- →Leaderboard and achievement mechanics significantly increase dwell time. Competitive elements turn a passive AR viewer into an active, repeat participant.
Client Quote
“The AR Station was the defining moment of our exhibition floor. It gave us something we have never had before: actual data on how attendees engage with immersive experiences. That changes how we think about event design entirely.”
Event Director, Moonshot
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