About Floats
From immersive studio to spatial intelligence company.
Floats started as an immersive experience studio — building activations, exhibits, and branded environments for some of the world's biggest brands. Along the way, we noticed something: our clients kept asking the same question.
“That was amazing — but how do I prove it worked?”
That question led us to build realmspace: a intelligence layer that captures what people actually do in a physical space. Today, Floats is a spatial intelligence company. We still build beautiful activations — but now we measure everything they do.
500+
Activations measured
12
Countries deployed
94%
Client satisfaction
The shift
In 2023, we made a deliberate decision to pivot from “the immersive experience company” to a spatial intelligence company. It wasn't a change in what we do — it was a change in how we talk about it. We realised the real value we deliver isn't the wow factor of the activation. It's knowing, with certainty, that it worked.
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